Google New Smart Bidding Tool in Performance Max – What It Means for Ads
Google has launched a new feature called Smart Bidding Exploration so advertisers can get more conversions, sales, or sign-ups when they run Performance Max (PMax) Campaigns. Smart Bidding Exploration gives advertisers flexibility with spending limits in Google’s system. What Does That Mean? In most cases, advertisers set a strict ROAS target (Return on Ad Spend), […]