By Ayaz Ahmad
September 24, 2025
Google Algorithm Updates, PPC

Google New Smart Bidding Tool in Performance Max – What It Means for Ads

Google has launched a new feature called Smart Bidding Exploration so advertisers can get more conversions, sales, or sign-ups when they run Performance Max (PMax) Campaigns. Smart Bidding Exploration gives advertisers flexibility with spending limits in Google’s system. What Does That Mean? In most cases, advertisers set a strict ROAS target (Return on Ad Spend), […]

By LimeMedia
September 22, 2025
PPC

How to Detect and Prevent Click Fraud – A Complete Guide

Did you know that 84 billion dollars is the estimated global cost of ad fraud in 2025 alone. Click fraud is a large-scale issue that businesses in the PPC world have to deal with. In particular small and medium sized companies report to be losing out to the tune of thousands each year which is […]

By LimeMedia
September 19, 2025
PPC

Advanced PPC Conversion Tracking – How to Stop Losing Sales Data

As you all know, getting clicks doesn’t mean much if you don’t configure accurate conversion tracking in PPC advertising. Yet, many experts and businesses still rely on outdated or broken conversion tracking setups, leading to lost data, poor optimization, and wasted ad spend. If you’ve ever noticed that your Google Ads dashboard is showing clicks […]

By LimeMedia
September 17, 2025
PPC

Advanced Strategies for Gradual ROAS Target Changes in PPC

Hello, my fellow experts, I hope you’ve learned how to Structure, Optimize, and Scale PPC Campaigns for Best ROI in my last guide on PPC. So today, I’m going to share the guide about advanced strategies for gradual ROAS Target Changes. So, let’s start the topic directly without wasting time. As you know, running PPC […]

By LimeMedia
September 15, 2025
PPC

How to Structure, Optimize And Scale PPC Campaigns For Best ROI

Every online active business needs a clear and ROAS-based PPC strategy to maximize its profits. As a matter of fact, every year, due to algorithmic updates regarding SEO, companies that are already spending on Google or Bing tend to increase their PPC budgets. Those who are not, start running PPC campaigns by hiring a PPC […]

PPC

Google New Smart Bidding Tool in Performance Max – What It Means for Ads

How to Detect and Prevent Click Fraud – A Complete Guide

Advanced PPC Conversion Tracking – How to Stop Losing Sales Data

Advanced Strategies for Gradual ROAS Target Changes in PPC

How to Structure, Optimize And Scale PPC Campaigns For Best ROI

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